Repetition: Making Prospects Remember Your Key Messages
Think about your most recent proposal or presentation. Did you use clear, simple messaging? Great. Did you limit your focus to the three...
Three Is a Magic Number (for Proposals and Presentations)
Chances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how...
Four Reasons to Keep Your Content Simple
Your prospects are bombarded with persuasive messages—400 a day, according to psychologist Kevin Dutton. Moreover, research shows that 81...
